Interview with the founder of the On brand: "Life is in our own hands"
04.10.23 1927x read
His slightly crazy idea to make a running shoe out of a garden hose influenced the millions of people who are now running in what he once dreamed of. Swiss Olivier Bernhard was already successful as a triathlete. He won the world's toughest duathlon eight times - the Powerman in Zofingen - and became world champion twice in the long duathlon. But his original idea, persistence and willingness to pursue his goal literally changed the running world. The co-founder of the On brand is enjoying huge success, even luring legendary tennis player Roger Federer to collaborate.
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